Gwen Peterson has been practicing law in the intellectual property field for over 20 years and is an experienced transactional and trademark practitioner. Ms. Peterson’s practice focuses on intellectual property licensing and related transactions, with an emphasis on the strategic negotiation, drafting and review of agreements having intellectual property implications. She has experience with a broad range of intellectual property-related agreements, including patent and technology license agreements, trademark and copyright license agreements, asset transfer agreements, patent and trademark assignments, material transfer agreements, research and collaboration agreements, joint development agreements, research consulting agreements, marketing and merchandising agreements, co-branding agreements, co-existence agreements, software licenses, software development agreements, copyright license agreements, artist agreements and a variety of web-related agreements. Ms. Peterson also assists clients with large-scale global recordals of intellectual property assignments and licenses.

In additional to her transactional practice, Ms. Peterson maintains an active practice in trademark portfolio management, including trademark clearance, domestic and international trademark prosecution and the development of international and domestic trademark protection strategies. Ms. Peterson also handles trademark and licensing due diligence for clients involved in asset acquisitions and in funding events.

Ms. Peterson works with clients in a broad range of industries, including the chemical, pharmaceutical and biotechnology fields, the consumer food and alcoholic beverage space, the software industry and the financial services industry. Her clients span the size spectrum, from individual intellectual property owners to publicly traded companies to large privately held companies, and she enjoys the opportunities and challenges that each brings to the table. Ms. Peterson has been recognized as a Northern California “Super Lawyer” for Intellectual Property by Super Lawyers magazine, named one of East Bay Business Times’ “40 under 40," and listed in the 2017, 2018 and 2019 editions of World Trademark Review 1000 – The World's Leading Trademark Professionals.


University of Texas Law School, J.D. (1991) with honors

Texas A&M University, B.S., Biomedical Science (1987) summa cum laude


California (1992)

Texas (1991)

Court Admissions

U.S. Patent and Trademark Office

Professional & Community Activities

American Bar Association

Contra Costa Bar Association

Licensing Executives Society

International Trademark Association (INTA)

Middle School STEM Program - Facilitator (2015)

Elementary School Foundation - Board Member (2006-2013)


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