Gwen Peterson has been practicing law in the intellectual property field for over 25 years. Her practice focuses on intellectual property licensing and related transactions. She has experience with a broad range of intellectual property agreements, including license agreements, asset transfer agreements, material transfer agreements, research and collaboration agreements, joint development agreements, research consulting agreements, marketing and merchandising agreements, co-branding agreements, co-existence agreements, software licenses, software development agreements and artist agreements. In additional to her transactional practice, Gwen has an active trademark practice involving trademark clearance, domestic and international trademark prosecution, and the development of trademark protection strategies. She also manages significant trademark and licensing due diligence projects for clients involved in asset acquisitions and funding events.

Gwen works with clients in a broad range of fields, including consumer home products, food and beverages, pharmaceuticals, software and financial services. Her clients span the size spectrum, from individual intellectual property owners to publicly traded companies to large privately held companies. Gwen has been recognized as a Northern California “Super Lawyer” for Intellectual Property by Super Lawyers magazine, named one of East Bay Business Times’ “40 under 40," and is listed in the 2021 and the four immediately preceding editions of World Trademark Review 1000 – The World's Leading Trademark Professionals.


University of Texas Law School J.D. (1991) with honors

Texas A&M University B.S. (1987) Biomedical Science, summa cum laude


California (1992)

Texas (1991)

Court Admissions

U.S. Patent and Trademark Office

Professional & Community Activities

American Bar Association

Contra Costa Bar Association

International Trademark Association (INTA)

Middle School STEM Program - Facilitator (2015)

Elementary School Foundation - Board Member (2006-2013)

High School Site Council - Member (2017-2019)


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