Alli Pawlenty is a business-minded, creative and practical attorney with deep trademark experience in the Internet, technology and entertainment spaces. She focuses her practice on domestic and international trademark counseling, portfolio management and enforcement for global brand owners. She helps companies assess the availability of trademarks for use and registration, develop and implement complex trademark protection strategies, monitor and enforce trademark rights, and negotiate and draft trademark consent and coexistence agreements. Alli also counsels companies in the entertainment industry on trademark and title risk assessment, protection and enforcement strategies.

Since re-joining the firm in 2016, Alli has built and continues to lead sophisticated global portfolio management teams for two industry-leading technology companies. Alli also served a long-term secondment to a major Los Angeles-based film and television entertainment company, advising on fast-turn title and production clearance matters and helping to bring well-known animated characters to life in mobile apps and video games.

Prior to re-joining the firm, Alli worked as Corporate Counsel to Amazon in Seattle, Washington and Santa Monica, California, where she led the in-house team responsible for all trademark, copyright and enforcement work for Amazon's fast-growing original content business. In this role, she regularly advised business leadership on a wide array of intellectual property matters, including global trademark and title risk profile and risk mitigation for new projects, scope of rights and strategy for rights acquisition and expansion, and thoughtful, customer-focused rights enforcement. Given this experience, Alli has a unique understanding of the many demands facing in-house counsel, and the need for trusted outside counsel to be nimble, business-practical and PR-minded.

Alli is listed in the 2021 and the three immediately preceding editions of World Trademark Review 1000 – The World's Leading Trademark Professionals. She was named a “Rising Star of Law” in 2018 by DCA Live and shortlisted in Euromoney Legal Media's 2018 America's Rising Stars Awards. Alli was recognized as an "IP Star" in 2018, 2019 and 2020 by Managing Intellectual Property magazine.


George Mason University School of Law J.D. (2004)

cum laude

Universität Hamburg Erasmus Programme in Law and Economics (2003) Erasmus Programme in Law and Economics, participant

University of Notre Dame B.A. (2001) Government and French Literature,

magna cum laude

I'institut d'études françaises d’Avignon participant (2000) participant


District of Columbia (2014)

Georgia (inactive) (2008)

Wisconsin (inactive) (2004)

Court Admissions

U.S. District Court for the Eastern District of Wisconsin (2004)

U.S. District Court for the Northern District of Georgia (2008)

Professional & Community Activities

International Trademark Association (INTA), Internet Committee; Annual Meeting Panelist (2016); Formerly Served on the Famous and Well-Known Marks Committee

District of Columbia Bar Association, Member

George Mason Law Review, Former Research Editor and Member


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