Overview

Farah Cook concentrates her practice on technology-focused commercial agreements, marketing technology arrangements, advertising technology, and licensing of intellectual property, strategic alliances, content distribution, and SaaS products.

Ms. Cook has represented clients in various industries in the drafting and negotiation of a range of technology, commercial and advertising agreements, including traditional licensing, data use and licensing agreements, advertising technology agreements, software development and hosting agreements, reseller agreements, website co-branding agreements, website development agreements, and vendor procurement agreements.

Further, she has worked on acquisitions and diligence projects, with a particular focus on analyzing IP issues, commercial contracts, content provider agreements, and privacy matters. Ms. Cook’s combination of in-house and big law firm experience, as well as her broad practice, gives her the ability to creatively and efficiently identify, understand and navigate issues in technology, commercial and marketing matters.

Ms. Cook was recognized in 2020 and 2021 by The Best Lawyers in America® for IT Outsourcing Law. In 2019, she was recommended by Legal 500 US in the area of Technology/Outsourcing.

Farah has a working knowledge of the French language.

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Experience

Represented leading automotive digital solution, retail and wholesale service provider in negotiations for the joint development and commercialization of a fully automated vehicle damage detection model powered by artificial intelligence.

Represented leading rolled aluminum provider in negotiation of proof of concept for a fully automated aluminum processing tool.

Represented a leading cable television provider in drafting and negotiating content distribution agreement with LG to distribute applications for OTT content on consumer electronic devices, including Smart TVs and smart phones.

Represented a major telecommunications provider in negotiating content, licensing and revenue share agreement regarding the distribution and preloading of digital applications on mobile consumer electronic devices.

Represented a major telecommunications provider in negotiating a messages-as-a-platform licensing and revenue share agreement regarding the distribution of digital goods, content and a Chatbot marketplace on mobile consumer electronic devices.

Represented company in license of television and cable subscriber usage data.

Represented enterprise software company in negotiations on behalf of a connected thermostat platform with utilities, thermostat and other connected device manufacturers for the access and use of energy usage and thermostat-related data in connection with utility-operated programs.

Represented various companies in negotiating endorsement agreements, brand license agreements, advertising related contracts, agency services agreements, data analytics, and other complex marketing agreements and strategic alliances.

Represented a leading digital company in a services agreement for certain advertising commitments through a curated digital marketplace.

Counseled clients in strategic relationships involving the use of artificial technology and block chain technology, and negotiate joint development and collaboration agreements regarding such technologies.

Negotiated a number joint development agreements on behalf of clients for the development of on-line platforms, e-commerce tools, and internal business operation tools.

Counseled clients and strategic alliance agreements involving the use of connected tools for "smart city" innovation projects.

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Education

Howard University School of Law, J.D. (2001)

Columbia University, M.A., French Cultural Studies (1998)

Spelman College, B.A., French (1997) Dean's List

Admissions

Georgia (2007)

New York (2002)

Professional & Community Activities

Georgia State Bar Association, Entertainment & Sport Law; Intellectual Property and Technology Sections, Member

National Bar Association, Commercial Law Group Member

The Fernbank Museum, Trustee

Children’s Hospital of Atlanta at Hughes Spalding Hospital, Community Board Member

Children’s Hospital of Atlanta , Member of the founding class of the Emerging Leaders

The Aloha Foundation, Trustee

Jack and Jill of America, Atlanta Chapter, Member

The Links, Incorporated, Dogwood City Chapter, Executive Board Member

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