Social media engagement is an absolute necessity in today’s always-connected, always-sharing environment, yet social media platforms can be a minefield of problematic posts, potentially damaging opinions, infringing content, and uncontrollable consumer griping. Legal counsel overseeing a company’s or brand’s social media engagement efforts must be well-versed in the most effective ways to respond in the event of a problem, as well as ensure that all company executives are coordinated so that responding can be quick and efficient. Being prepared by engaging in the trenches of social media before problems arise can ensure that your company does not get bogged down in costly and long-lasting battles when they do.
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Questions? Please contact Barry Benjamin or your Kilpatrick Townsend attorney.
Tuesday, April 18, 2017
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