5 Key Takeaways: Retail & Consumer Goods Industry Team Presentation “In the Trenches with Social Media”
Kilpatrick Townsend’s Retail & Consumer Goods Team presented a webinar In the Trenches with Social Media, focusing on risk mitigation and solutions. Led by Barry M. Benjamin, partner in the firm’s New York office and chair of the Advertising & Marketing group, the webinar discussed various legal risks when a company engages with social media.
Mr. Benjamin previously spoke on a panel on similar social media issues at the 2016 INTA Leadership conference, and lessons learned from that can be found here. Takeaways from this recent webinar include:
Social media engagement can be a minefield of legal risk, but in today’s environment, it’s a necessity. Being aware of regulatory compliance obligations and having policies in place governing the oversight and issuance of social media engagement is the best way to limit legal liability. Being prepared to engage in the trenches of social media before problems arise can ensure that your company does not get bogged down in costly and long-lasting battles when they do.
Barry M. Benjamin
New York, NY