Barry M. Benjamin chairs Kilpatrick Townsend’s Advertising and Marketing group, and is a partner in the firm’s New York office. His practice focuses on advertising, technology, and privacy law in the areas of advice and counseling, contract negotiation, regulatory defense, and litigation. He represents clients small and large, from multinational corporations to start-up ventures.

As an experienced litigator, Mr. Benjamin has first chaired a wide range of cases, including false advertising, trademark, unfair competition, trade dress, and copyright, as well as general commercial and fraud claims. Mr. Benjamin also has extensive experience representing advertisers and marketers in regulatory investigations before government agencies, in competitor challenges through the self-regulatory process (NAD, CARU), and in responding to government inquiries and consumer complaints.

He advises clients in areas where traditional and digital media converge, where new distribution platforms and data gathering tools push the boundaries of technology, privacy, copyright, and content. This includes social media engagement, data collection and licensing, behavioral and mobile advertising, user generated/third party content use, online gaming, promotions, the rights of privacy and publicity, developing privacy policies, website terms of use, data security and data breach notification policies.

Mr. Benjamin regularly negotiates technology contracts for clients in various industries, including traditional licensing, data sharing, software development, cloud computing, hosting agreements, and website development agreements, as well as advertising industry contracts such as agency-client deals, brand licensing, co-promotion, celebrity talent, endorsement, influencer, and sponsorship agreements.

Another significant part of his practice is advising on the structure of and reviewing advertising and marketing campaigns, and drafting terms and conditions for all forms of marketing and promotion initiatives, including sweepstakes, online, mobile, and app games, skill contests, social media, fantasy sports, direct mail, telemarketing, and charitable marketing and co-venture programs.

Mr. Benjamin also contributes his time to the industry. He is a former member of the Board of Advisors / Directors of the Brand Activation Association (formerly the PMA), and is an active member of the BAA’s Government and Legal Affairs Committee. He is a former Co-Chair of the BAA Law Conference.

Mr. Benjamin is a frequent speaker on advertising, marketing, privacy, and emerging media issues, and has written articles in many different publications. He is also the author of the chapter “Push the Boundaries, but Stay in Bounds: The Advertising Lawyer’s Role in an Increasingly Aggressive Marketplace,” in Advertising and Marketing Law (Aspatore, 2005). He has been recognized for many consecutive years as a New York “Super Lawyer” in the area of First Amendment / Media / Advertising Law by Super Lawyers magazine and has been listed for many consecutive years in The Best Lawyers in America® for Advertising Law. Mr. Benjamin is listed in the 2018 edition of Chambers USA: America's Leading Lawyers for Business for Transactional and Regulatory Advertising and also ranked nationally as a "Recognized Practitioner" in the 2018 edition.


Represented international retail clothing brand development of SMS text message marketing program.

Successfully represented the world’s leading manufacturer of home furnishings in forcing competitor to stop making false and/or unsubstantiated “Made in the USA” claims in advertising.

Advise global telecommunications leader about FTC privacy regulations and the COPPA Rule specifically.

Drafted the "Welcome Home Joe” licensing and promotional contract among our client JA Apparel Corp. and with Iraq and Afghanistan Veterans of America (IAVA), and JCPenney. This promotion provides Iraq and Afghanistan veterans with $1 million in certificates to purchase professional attire as they transition to the civilian workforce. Representation of JA Apparel Corp. in this contract also included providing clearing advertising copy, negotiating terms and conditions for the promotion, and advising on trademark clearance issues.

Successfully represented Gerson & Gerson, Inc., a children’s clothing designer, in a copyright infringement case relating to the defendant making knockoffs of its toddler dress designs. The firm negotiated a favorable monetary settlement for the client and obtained a final judgment on consent with permanent injunction.

Advised marketing agency on all fifty states’ regulations governing a sweepstakes promotions by wine and spirits distributors.

Successfully represented major medical supply company in forcing competitor to cease advertising that included false and/or unsubstantiated claims and copyright infringements.

Prepared for media platform a 50 states survey on the laws and regulations governing the acceptance of political advertisements, from candidates, PACs, and Super PACs.

Successfully defended one of the largest discount travel website's on the Internet in a claim for false advertisement and trademark infringement. The dispute was resolved with our client needing to take no action whatsoever.

Represented TyraTech, Inc., maker of the Vamousse line of pesticide free head lice solution products, at the NAD against a competitor challenging certain advertising claims.

Represented corporate printing company in development of e-mail marketing policy and Can-Spam compliance.

Advised television network broadcaster on state gambling laws in connection with proposed televised charity poker tournament.

Advised financial institution on compliance with 50 state telemarketing laws.

Advised agency on appropriate processes and procedures for event marketing promotion.

Advised medical device manufacturer on state regulations around corporate fund raising efforts, including raffles and a casino night.

Represented corporate education and training company asserting theft of trade secrets and copyright infringement claims for copying website against former employee.

Represented men's apparel designer in negotiation of Olympics on-air talent clothing outfitting agreement.

Represented over the counter drug manufacturer in negotiation of NASCAR sponsorship agreement.

Advise advertising agency on the potential laws that are implicated by use of landmarks and in advertising.

Advised global supplier of medical devices on the privacy and advertising laws of various foreign countries in preparation for global marketing campaign.

Represented in an advisory capacity an Internet network advertising agency specializing in social media, specifically advised company on privacy issues including their privacy policy.

Represented advertising agency in negotiations with international mobile phone carrier.

Successfully represented Suncore Products LLC ("Suncore") in separate investigations by the National Advertising Division ("NAD") and the Children’s Advertising Review Unit of the Advertising Self-Regulatory Council seeking substantiation for Suncore's explicit nutritional content claims for its WhoNu? Cookies and inquiring whether Suncore's advertising included an unsubstantiated implied overall equivalency claim concerning the benchmark foods used to illustrate the nutritional content of WhoNu? Cookies.

Advised international cruise line on privacy and cross-border consumer personal data transfer issues.

Represented Internet auction website in defense of claims for fraudulent sales of branded merchandise by brand advertisers.

Advised national quick service retail food company on engaging in user generated content and social media marketing efforts.

Represented footwear maker in defense of right of privacy/publicity claims by models whose images were used on packaging.

Represented web site operator in advisory capacity regarding compliance with state lottery and gambling laws concerning internet sales of lottery and gambling devices.

Represented individual shareholder's withdrawal and buy out of ownership interest in Internet social media website.

Advised national real estate property owner and manager on negotiating software license for residential property management.

Represented international apparel brand owner in charitable commercial co-venture, coordinating compliance with state law registration and filing obligations.

Advised light bulb manufacturer in the creation of a warranty and advertising that was in compliance with FTC light bulb regulations and the Magnusson-Moss Warranty Act.

Advised Source Marketing Group on intellectual property issues related to proposed advertising campaign using parodies of current and old movie and television show titles and actors' names.

Represented media publisher defending claims of copyright infringement and hot news misappropriation.

Defended Internet marketer and Web hosting company from fraudulent advertising practices and unfair and deceptive trade practice allegations by state attorney general.

Advised well-known job search and career management Internet site on all sweepstakes, contest, and copyright/user generated content law aspects of "Department of Fandemonium" Super Bowl advertising campaign.

Advise medical supply company on the applicability of state “Gift Ban” regulations to sweepstakes promotions targeting medical professionals


University of Michigan, B.A. (1990)

Fordham University School of Law, J.D. (1993)


New York (1994)

New Jersey (1993)

Court Admissions

U.S. District Court for the District of New Jersey (1994)

U.S. District Court for the Eastern District of New York (1994)

U.S. District Court for the Southern District of New York (1994)

U.S. District Court for the Western District of New York (2005)

Professional & Community Activities

Brand Activation Association (formerly the Promotion Marketing Association), Board of Advisors/Directors (2013-2016); Government and Legal Affairs Committee, Member

New York City Bar Association
   Information Technology Committee, Former Member
   Consumer Affairs Committee, Former Member


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