Overview

Maria Baratta concentrates her practice in the areas of international and domestic brand strategy, portfolio management, multi-jurisdictional dispute management, enforcement, social media, and domain name disputes. She serves clients in the communications, accounting, aluminum, pharmaceutical, medical device, automotive, and alcoholic beverage industries. Ms. Baratta also gained experience and insight into the demands on in-house counsel while on a nine-month secondment with Pfizer Inc.

Prior to joining the firm, Ms. Baratta worked at a law firm in London. During law school, Ms. Baratta was an Honor Board Member, Executive Editor of the Tulane Journal of International and Comparative Law, and earned the Highest Grade in European Community Environmental Law. She also studied comparative law at L’Università di Siena, Italy.

Ms. Baratta was recognized in The Best Lawyers in America® for Intellectual Property Litigation in 2020 and the four years immediately preceding and for Intellectual Property Litigation and Trademark Law in 2021. She is listed in the 2018, 2019 and 2020 editions of World Trademark Review 1000 – The World's Leading Trademark Professionals. Ms. Baratta was recognized in 2020 and the three years immediately preceding as a Georgia "Super Lawyer" in the area of Intellectual Property by Super Lawyers magazine. She received the 2014 Client Choice Award USA & Canada in the Intellectual Property – Trademarks category for Georgia from Lexology and the International Law Office (ILO). Ms. Baratta also is a past recipient of the Woodruff Arts Center’s "Charles R. Yates Award" for Outstanding Volunteer Service. Ms. Baratta speaks fluent Italian.

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Experience

Represents one of the world's largest hotel and hospitality companies in managing its international trademark portfolio and enforcement.

Represents the owner of the famous and iconic WONDER brand, managing worldwide enforcement.

Represents the world's largest recycler of aluminum and leader in flat-rolled aluminum.

Represents a global manufacturer of car seats and strollers.

Represents several universities and colleges in connection with registration and enforcement.

Represents the American Cancer Society, Inc. and the Navy SEAL Foundation managing clearance, registration, and enforcement.

Provides international and domestic trademark portfolio management, brand strategy, multi-jurisdictional dispute management, and social media counseling to a provider of global, on-demand conferencing solutions and collaborations software that help more than 30,000 companies and 75 percent of the Fortune 100.

Secured the denial of class certification in a class action filed against Cingular Wireless in Georgia state court alleging “spam-fax” claims under the federal Telephone Consumer Protection Act (TCPA) and seeking class-wide damages of $750 million. The trial court’s denial of class certification was affirmed on appeal by the Georgia Court of Appeals. This victory was significant because Georgia had been a leading jurisdiction favoring the certification of class actions under the TCPA. McGarry v. Cingular Wireless LLC, 267 Ga. App. 23, 599 S.E.2d 34 (2004).

Insights
Services
Education

Tulane University, J.D. (2000) cum laude
Certificate of European Legal Studies

Duke University, B.A. Dean's List

Admissions

Georgia (2000)

Court Admissions

U.S. Supreme Court

U.S. Court of Appeals for the Eleventh Circuit

U.S. District Court for the Northern District of Georgia

Clerkships

Supreme Court of New York - Honorable Charles Ramos

Professional & Community Activities

International Trademark Association, The Trademark Reporter Committee, Editor (2014-Present); 2016 Annual Meeting US Programming Team, Member; Non-Traditional Marks Committee, Member (2012-2013); U.S. Legislation Committee, Member (2008-2011)

Georgia Trust for Historic Preservation, Rhodes Hall, Board of Governors

Grady Health Systems, Volunteer

Junior League of Atlanta, Inc.

Woodruff Arts Center, Arts Center Friends, Steering Committee

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