Social media engagement is an indispensable part of any brand development strategy, but with new ways to engage with consumers come new challenges. Content pushed out via social media implicates a wide range of legal issues including individuals’ rights of publicity, the limits of licenses to use content in particular contexts, permissible (and impermissible) uses of content that is “freely” available online, the risks of livestreaming unscripted statements by influencers and everyday people, and many more. These challenges are exacerbated by the immediacy of social media and the unprecedented speed with which a post, story, or video can take on a life of its own.
In this session, our panelists will share their experiences and insight into strategies for managing risk in the real-time world of social media.
Thursday, February 1, 2018
JW Marriott Essex House
160 Central Park South, New York, New York 10019
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