Rob Potter focuses his practice on trademark and copyright litigation and counseling, with an emphasis on anti-counterfeiting and Internet infringement. Mr. Potter routinely litigates disputes in state and federal courts around the country and before the Trademark Trial and Appeal Board, and advises clients on intellectual property matters across a wide range of industries including entertainment, luxury goods, and technology.

Mr. Potter has successfully represented clients in a broad array of copyright and trademark matters, including successful oral argument before the Second Circuit in affirming a summary judgment victory for client Sony Pictures Entertainment. Mr. Potter also has experience in obtaining and enforcing temporary and preliminary injunctive relief in trademark and anti-counterfeiting matters.

Mr. Potter was recognized as a New York "Super Lawyer" in 2015, 2014 and 2013 and as a New York "Rising Star" in 2012 and 2011 for Intellectual Property Litigation by Super Lawyers magazine. Mr. Potter was recognized as a 2014 Volunteer of the Year by the Pro Bono Partnership (PBP) of Atlanta for his representation of Positive Impact, an Atlanta-based non-profit, in federal trademark litigation in New York.

Professional & Community Activities

Copyright Society of the USA, Member, Programming Committee, New York Chapter

New York State Bar Association, Intellectual Property Law Section, Member

International AntiCounterfeiting Coalition, Member

Bronx School of Law & Finance, Advisory Board, Co-Chair 


  • University of Pennsylvania Law School (2005)
    cum laude
  • Florida State University, B.A., Communication (1997)
    summa cum laude

Bar Admissions

  • New York


  • U.S. Court of Appeals for the Second Circuit
  • U.S. District Court for the Southern District of New York
  • U.S. District Court for the Eastern District of New York
  • U.S. District Court for the Eastern District of Michigan

Who We Are

What fully engaged means to me:

Proactively understanding my clients' business so I can give them not only the advice they want, but also the advice they need.

The Grace Building, 1114 Avenue of the Americas
New York, NY, 10036-7703
t +1 212.775.8733
f +1 212.775.8816

Robert N. Potter

Experience Highlights

J. Christopher Burch v. Tory Burch LLCĀ et al.
Served as IP counsel in a case in the Delaware Chancery Court. Represented fashion design house, Tory Burch, LLC which brought claims against a more
Halted auction of GRAMMY Award for The National Academy of the Recording Arts & Sciences
Represented The National Academy of the Recording Arts & Sciences, the organization which administers the prestigious GRAMMY award ceremony, in more
Bank of America Corp. v. Banc of America Auto Sales
Successfully represented Bank of America in a trademark and dilution action involving the use of the name Banc America Auto Sales for a reseller of more
Litigation for Hachette Filipacchi Media US Inc.
Represented Hachette Filipacchi Media US Inc., a leading publisher of fashion magazines, in connection with lawsuit arising from termination of more