Kilpatrick Townsend advertising attorneys were honored to draft and negotiate the licensing and promotional contract for the “Welcome Home Joe” initiative, a national campaign that provides Iraq and Afghanistan veterans with $1 million in certificates to purchase professional attire as they transition to the civilian workforce. Iraq and Afghanistan Veterans of America (IAVA), the nation’s first and largest nonprofit, nonpartisan organization for veterans of the wars in Iraq and Afghanistan, has partnered with JCPenney and Kilpatrick Townsend client JA Apparel Corp., makers of JOE Joseph Abboud®, to launch “Welcome Home Joe."
With more than two million servicemen and women deployed as part of Operation Enduring Freedom and Operation Iraqi Freed, “Welcome Home Joe” seeks to honor and help support America’s next generation of veterans as they pursue career opportunities after their military service.
The firm is proud to have played a role in this tremendous campaign. Welcome home to all!