Jerre Swann joined the firm in 1967 and became a partner in 1972. He has served as counsel for numerous national corporations in trademark, copyright, false advertising and trade dress actions in judicial districts throughout the United States and has acted as a consultant with respect to survey and expert witness issues in cases involving cutting-edge issues.

Mr. Swann was named the 2009 INTA President's Awards winner in recognition of his lifetime commitment and contributions to the field of intellectual property law. He has received the Ladas Memorial Award and the INTA Volunteer Service Award for the Advancement of Trademark Law. He was recognized in WHO'S WHO LEGAL - The International Who's Who of Business Lawyers for Trademarks. He was also recognized in The Legal 500 US for Litigation. Mr. Swann was recognized in The Best Lawyers in America® for Intellectual Property Law and Advertising Law in 2017 and each of the 16 years preceding. He was also named a 2015 "Atlanta Lawyer of the Year" for Trademark Law by The Best Lawyers in America®. Mr. Swann was listed by Legal Media in its Guide to the World's Leading Trademark Law Practitioners in 2008, 2011, 2012, and 2014 and he was named to its Best of the Best USA in 2011 as one of the top 25 practitioners for Trademark Law in the country. Mr. Swann was recognized as a 2009, 2010, 2013, 2014, 2015 and 2016 Georgia "Super Lawyer" in Intellectual Property Litigation by Super Lawyers magazine. He is also listed in the 2017 and the eight years immediately preceding editions of Chambers USA: America's Leading Lawyers for Business for Intellectual Property Law and in 2012, 2013, 2014 and 2015, he is listed as #1 in the area of Intellectual Property Law. Mr. Swann is listed in the 2017 and the five immediately preceding editions of World Trademark Review 1000 – The World's Leading Trademark Professionals and is AV® rated by Martindale-Hubbell.*

*CV, BV, and AV are registered certification marks of Reed Elsevier Properties Inc., used in accordance with the Martindale-Hubbell certification procedure's standards and policies.

Professional & Community Activities

International Trademark Association (INTA), Special Committee on FTDA, Former Director

The Trademark Reporter, Former Editor-in-Chief


  • Harvard University, J.D. (1965)
  • Williams College, B.A. (1961)

Bar Admissions

  • Georgia (1968)
  • New York (1966)


  • U.S. District Court for the Southern District of New York — Dudley B. Bonsal

Who We Are

Suite 2800, 1100 Peachtree Street NE
Atlanta, GA, 30309-4528
t +1 404.815.6540
f +1 404.541.3407

Jerre B. Swann

Experience Highlights

University of Alabama Board of Trustees v. New Life Art Inc.
Represent the University of Alabama in a case pending in the Northern District of Alabama in a suit  involving the defendant's use of the more
Trademark litigation and portfolio management for a non-profit housing organization
Represent a non-profit housing organization's domestic and international trademark portfolio, including domestic and international oppositions and more
American Eagle Outfitters Inc. v. Payless Shoesource Inc.
Represented American Eagle Outfitters in asserting its trademarks and advertising motif relative to advertising and sale of AMERICAN EAGLE footwear more
Board of Supervisors of Louisiana State University et al. v. Smack Apparel Co.
Represented four major universities and The Collegiate Licensing Company (CLC) in a trade dress infringement case. In an attempt to avoid the more