Jeremy Schachter litigates advertising, trademark, and copyright cases in federal court and at the National Advertising Division (NAD). He has taken Lanham Act cases all the way through trial, and has considerable experience with expert discovery, having worked with and/or against many, if not all, the most well-known marketing experts in the country on numerous occasions. Mr. Schachter’s courtroom experience is bolstered by his pro bono work, where he serves as lead trial counsel for victims of civil rights abuses in federal court.
At the NAD, Mr. Schachter represents challengers and advertisers in both competitor challenges and self-monitoring cases. Mr. Schachter was an editor of Self-Regulation of Advertising in the United States: An Assessment of the National Advertising Division, prepared by the Advertising Disputes & Litigation Committee and The Consumer Protection Committee, American Bar Association Section on Antitrust Law (Apr. 2015). Both the FTC and NAD adopted a significant number of the recommendations made in the report within months of its publication. The adopted policy changes went into effect on November 1, 2015. See NAD/CARU/NARB Procedures Revised, Effective 11.1.15.
Mr. Schachter also advises on issues confronted by clients at the pre-litigation stage, including advertising review and clearance, trademark clearance, trademark and copyright enforcement (including internet enforcement), and claim substantiation. Mr. Schachter performed many of these functions in-house as well during a partial secondment to Reebok. At Reebok, Mr. Schachter was responsible for the Reebok, Crossfit, CCM, and Rockport brands.
Mr. Schachter’s practice covers clients in a wide range of industries, including entertainment, fashion/apparel, retail, consumer goods, technology, food, OTC and homeopathic products, and moving/storage, just to name a few.
During law school, Mr. Schachter interned in the business and legal affairs departments of Comedy Central and Logo as well as the Consumer Affairs and Protection Bureau for the New York State Attorney General. Mr. Schachter also served as a Notes Editor for the Cardozo Arts and Entertainment Law Journal and was a finalist in the Monrad Paulsen Moot Court Competition.
Before law school, Mr. Schachter spent the better part of his twenties as an Equity and SAG actor and comedian having made appearances on AMC, Animal Planet, Comedy Central, Court TV, Discovery, NBC, Spike TV, and Tru TV.
Mr. Schachter was recognized as a 2015 New York, New York “Rising Star” in the area of Intellectual Property Litigation by Super Lawyers magazine.
Professional & Community Activities
American Bar Association, Advertising Disputes and Litigation Committee
International Trademark Association, Trademark Reporter Committee
New York State Bar Association, Advertising Law Committee