Ty Lord specializes in trademark and advertising counseling and litigation. She represents brand owners across a broad spectrum of industries including sports and intimate apparel, consumer products, and hospitality. Early in her career, Ms. Lord devoted part of her practice to prosecuting and litigating patents and, for a brief period, served as an assistant district attorney. She also served as interim in-house counsel for a Fortune 500 consumer products company. Ms. Lord leverages her diverse background to advance her clients’ business objectives. She regularly partners with clients to develop practical and creative solutions to legal issues. Her approach to litigation has led to excellent results for clients in federal courts across the United States and in cancellation and opposition proceedings in the U.S. Patent and Trademark Office. Ms. Lord also proactively advises clients on a variety of issues to minimize the risk of disputes while maximizing the visibility of clients’ brand, including trademark clearance and portfolio management and managing social media advertising campaigns and the intellectual property and right of publicity issues that accompany them. Ms. Lord currently serves as the Deputy Chair of her firm’s Diversity Council and a member of the State Bar of Georgia Diversity Steering Committee.

Ms. Lord was listed in the 2015, 2016 and 2017 editions of World Trademark Review 1000 – The World's Leading Trademark Professionals. Ms. Lord was recommended in 2016 by Legal 500 US for Non-Contentious Trademark Law. In 2015, 2016 and 2017, Ms. Lord was listed in The Best Lawyers in America® for Intellectual Property Litigation and Food and Beverage Law. She was recognized in 2015, 2016 and 2017 as a Georgia "Super Lawyer" and in 2013 as a Georgia "Rising Star" in the area of Intellectual Property Litigation by Super Lawyers magazine. In 2013, Ms. Lord was named one of Georgia's Attorneys "On the Rise" by the Daily Report.

Professional & Community Activities

American Bar Association, Intellectual Property Law Section, Annual Review Board, Member

Georgia First Amendment Foundation, Board of Directors, Member

Georgia Justice Project, Board of Directors, Member

Leadership Atlanta, Class of 2015, Member

State Bar of Georgia, Investigative Panel Member


  • Wake Forest University, J.D. (1999)
  • Georgia Institute of Technology, B.S., Industrial Engineering (1996)

Bar Admissions

  • Georgia (2004)
  • North Carolina (1999)


  • U.S. Patent and Trademark Office (2000)

Who We Are

Suite 2800, 1100 Peachtree Street NE
Atlanta, GA, 30309-4528
t +1 404.745.2597
f +1 404.541.3235

Tywanda Harris Lord

Experience Highlights

Advertising related issues and reviews for a clothing manufacturer
Represents a global consumer products company and the owner of some of the most recognized brands for T-shirts, underwear, hosiery and activewear and more
Trademark litigation for multinational Fortune 100 mail, package, and freight delivery corporation
The firm represented a multinational Fortune 100 mail, package, and freight delivery corporation in a trademark infringement matter. The more
Schoenhaus v. Genesco Inc.
The firm served as lead counsel for Genesco Inc. in defense of patent infringement allegations relating to an orthotic device. Plaintiffs more
American Eagle Outfitters Inc. v. Payless Shoesource Inc.
Represented American Eagle Outfitters in asserting its trademarks and advertising motif relative to advertising and sale of AMERICAN EAGLE footwear more