George Little has been practicing law for over 40 years and has extensive experience counseling clients regarding branding, marketing, advertising and competition issues. Mr. Little's current practice emphasis includes brand creation and protection, design creation and protection and marketing and distribution of branded products.

Mr. Little has been recognized in The Best Lawyers in America® for Intellectual Property, Antitrust Law, and Commercial Litigation for 25 years and in 2012, he was named a "Lawyer of the Year" for the Greensboro region in the area of Trademark Law. Mr. Little was recognized as one of Business North Carolina's "Legal Elite" for Antitrust Law in 2013 and has been recognized every year since 2002. He was listed as a North Carolina "Super Lawyer" in Intellectual Property in 2009 and 2010 by Super Lawyers magazine. Mr. Little was listed in the 2009 and 2010 editions of Chambers USA: American's Leading Lawyers for Business in the Antitrust area and in 2011, he was listed as a "Senior Statesman" for Antitrust Law. Mr. Little was a recipient of the Davidson College Alumni Service Award in 2004. He is AV® rated by Martindale-Hubbell.*

*CV, BV, and AV are registered certification marks of Reed Elsevier Properties Inc., used in accordance with the Martindale-Hubbell certification procedure's standards and policies.

Professional & Community Activities

American Bar Association, Antitrust Section, Past Member and Past Committee Chair

Idealliance, Board Member

International Trademark Association, Distinguished Panel of Neutrals, Past Member

North Carolina Bar Association, Member

Augsburg Lutheran Church, Past Council Member

The Greater Winston-Salem Chamber of Commerce, Past Chairman

Piedmont Opera Theatre, Past Board and Executive Committee Member

Piedmont Triad Partnership, Past Executive Committee and Board Member

Rotary Club, Past Board Member

St. Andrew’s Society of North Carolina, Past President

U.S. Army Missile Command, Staff Lawyer and Prosecutor (1967-1971)

Winston-Salem Business, Inc., Past Chairman

Winston-Salem/Forsyth County Utilities Commission, Planning and Operations Committee, Past Chair


  • University of North Carolina at Chapel Hill, J.D. (1967)

    with honors

  • Davidson College, A.B. (1964)

Bar Admissions

  • North Carolina (1967)

Who We Are

1001 West Fourth Street
Winston-Salem, NC, 27101-2400
t +1 336.607.7325
f +1 336.734.2620

George L. Little Jr.

Experience Highlights

Sara Lee Corp. v. Kayser-Roth Corp.
Represented the manufacturer of L’eggs® pantyhose in action to enjoin use of LEG LOOKS® mark on re-designed packaging. The more
False and misleading advertising action for a Fortune 200 consumer goods company
Represented a Fortune 200 consumer goods company in a suit for false and misleading advertising and successfully enjoined a print more
Universal Furniture International, Inc. v. Collezione Europa USA, Inc.
Represented Universal Furniture International Inc., a home furnishings manufacturer, in a suit against Collezione Europa USA, Inc., a furniture more
Breach of contract litigation for an export company
Represented an export company in a breach of contract claim and counterclaim for trade dress infringement which resulted in preliminary injunction more