"Negotiating the Multi-Channel, Global Brand License: The Licensor and Licensee Perspectives," Moderator, INTA, Branding and Social Media Conference, October 2014.

Partner Marc Lieberstein was the moderator for the panel “Negotiating the Multi-Channel, Global Brand License: The Licensor and Licensee Perspectives.” The panel identified and negotiated the crucial terms and conditions for these new age license agreements, and explained the manner in which the parties draft and negotiate provisions to address the oversight and use of social media, contests, sponsorships, sublicensing, co-branding and co-marketing. The panelists also discussed issues concerning the promotion and sale of licensed branded products and services online, offline and globally.

Moderator:
Marc A. Lieberstein, Kilpatrick Townsend & Stockton LLP (United States)

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