"GETTING INTO THE GAZETTE: Tips For ®esponding To ®efusals, ®equests and ®equirements," Faculty, The 2009 Midwest Intellectual Property Institute, September 2009.

This panel gives you the inside scoop on how best to respond to trademark office actions. Learn what arguments and evidence are the most persuasive in overcoming refusals based on likelihood of confusion, descriptiveness, surnames, and the failure to function as a mark. The panel will also discuss the importance of honesty and candor in your dealings with the Trademark Office and the consequences of fraud.

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