Brand owners confront significant challenges in the new "social" landscape, and it's only getting more complicated every day. Companies struggle to identify infringements and other brand misuses on social media and user generated content sites. And they often don't know about new features social media sites regularly launch that may dilute or cause other harm to their brands. If social media is not included in their broad brand protection strategies, companies may lose out on opportunities to identify prior rights in social media before adopting new marks and may also forego the ability to secure user names for new brands on popular sites. Yet solutions and answers to these vexing problems do exist. In part five of our Social Media webinar series, Kilpatrick Townsend attorneys Jennifer Arkowitz and Ryan Bricker cover everything you need to know about how to take a proactive approach to trademark clearance, policing, and enforcement.
Learn how brand owners can implement comprehensive and cost-effective brand protection and enforcement strategies in social media.
To download the mp3, click here.
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