Cybersquatting—the practice of registering, trafficking in, or using a domain name with bad faith intent to profit from the goodwill of a trademark belonging to someone else—continues to be a major problem for trademark owners. Hundreds of new domain names are registered every day—famous brand owners could easily keep a full time employee busy dealing with this issue alone. And while the on-line arbitration procedure known as the Uniform Dispute Resolution Procedure is far less expensive than bringing an action in federal court, fighting every potentially conflicting domain name would be a financial drain on any trademark owner. Moreover, with the likelihood of many new Global Top Level Domains coming on line in the next 12 to 18 months, the financial burden is likely to get heavier.

The class discusses a new strategy to assist trademark owners balance aggressive policing against budgetary constraints. Use of this new strategy will help trademark owners better evaluate which domain name infringements to pursue.

Specifically, this new strategy will help you:

• identify the domain names brand owners need to pursue
• identify the domain names that are simply not worth the trouble
• create a record that will allow the brand owner to explain those decisions if ever challenged by a future defendant as to "why did they allow those other uses to go on, but now want to stop me"

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• A New Strategy for Protecting Against Cybersquatting Presentation