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Advertising
False and misleading advertising action for a
Fortune
200 consumer goods company
Represented a
Fortune
200 consumer goods company in a suit for false and misleading advertising and successfully enjoined a print
more
Patent and trademark portfolio management work for Renfro Corporation
Manage Renfro Corporation's intellectual property trademark portfolio. Negotiate licenses for the company, which is a leading hosiery
more
Advertising related issues and reviews for a clothing manufacturer
Represents a global consumer products company and the owner of some of the most recognized brands for T-shirts, underwear, hosiery and activewear and
more
Trademark and advertising counseling for Butterball LLC
The firm serves as trademark and advertising counsel for Butterball LLC. We provide marketing and advertising advice and counsel and enforce its
more
Alternative Dispute Resolution
Mediator for a museum
Acted as mediator and settled multiparty construction litigation regarding a public museum and appeared before governmental agency to assist in
more
Improper trading in mutual funds arbitration for trustees of a charitable and benevolent association
Served as lead counsel in an arbitration representing the trustees of a charitable and benevolent association against a national brokerage firm based
more
Insurance coverage litigation for Utility Service Company, Inc.
The firm served as lead counsel in representing Utility Service Company, Inc., the nation's largest water tower service company, in a lawsuit arising
more
Litigation services for Bluegreen Corporation
The firm served as lead counsel for Bluegreen Corporation, a resort and residential development company, defending against claims asserted by the
more
Litigation for national athletic training facility franchisor
Served as lead counsel for an athletic training facility franchisor and approximately 14 of its current and former officers and directors in a suit
more
Antitrust & Trade Regulation
Kelli R. Cerven, Keith O. Cerven, Teresa M. Cerven, CFW Vending LLC, and SHGI Corporation v. Blue Cross and Blue Shield of North Carolina and Blue Cross and Blue Shield Association
Represent BCBSNC in the United States District Court for the Western District of North Carolina. Three individuals and two businesses contend,
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*Experience gained by attorney prior to joining Kilpatrick Townsend
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Experience Highlights
Patent suit against a furniture manufacturer
Represented a furniture manufacturer in a furniture patent suit filed against the company in the Middle District of North Carolina. We also assisted
more
Acquisition by a national yarn manufacturer
Represented a large, privately owned yarn manufacturer in its acquisition of one of the largest suppliers in the United States and Canada of
more
Patent and intellectual property representation for supplier of aerospace systems
Represented supplier of aerospace systems and services with patent and intellectual property related transactional issues in merger and acquisition
more
Advised major North Carolina healthcare insurer on its comprehensive wellness program
Assisted in the design, documentation and implementation of a comprehensive wellness program and development of related administrative service
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